back to method overview

Value Proposition Canvas

Target group: Management consultants, teams, executives, personnel managers, new work ambassadors, trainers and coaches

Fields of application: Visualisation of a current and future performance promise of a company

Participants: 1-10 people
Duration: 45-90 minutes

Material: Value Proposition Canvas, whiteboards, flipcharts, metaplan walls, pens and sticky notes
Network: Trainers

Details:
• The Value Proposition Canvas can be used on its own or in addition to the Business Model Canvas
• The goal is to put oneself in the customer's shoes and identify his needs and fears so that the product meets all customer needs and counteracts the fears with significant added value
• The Value Proposition Canvas is divided into two sections: on the right side you look at a defined customer segment and on the left side you compare the value proposition with the promises and needs of the customer

REQUEST VALUE PROPOSITION CANVAS NOW