Target group: Management consultants, teams, executives, market researchers, new work ambassadors, trainers and coaches
Fields of application: Target group analysis, definition of customer needs, marketing and personalization measures
Participants: 2-5 people per group
Duration: 20-30 minutes
Material: Empathy Map, whiteboards, flipcharts, metaplan walls, pens and stickers
Network: Trainers
Details:
• The Empathy Map is about the feelings, thoughts and actions of potential customers, their motivation to buy a product or service
• The view of the customer is based on seeing, hearing, acting, thinking and feeling, in order to not only describe customer wishes, but to really understand and internalise them