Book now
back to method overview

Empathy Map

Target group: Management consultants, teams, executives, market researchers, new work ambassadors, trainers and coaches

Fields of application: Target group analysis, definition of customer needs, marketing and personalization measures

Participants: 2-5 people per group
Duration: 20-30 minutes

Material: Empathy Map, whiteboards, flipcharts, metaplan walls, pens and stickers
Network: Trainers

Details:
• The Empathy Map is about the feelings, thoughts and actions of potential customers, their motivation to buy a product or service
• The view of the customer is based on seeing, hearing, acting, thinking and feeling, in order to not only describe customer wishes, but to really understand and internalise them

Empathy Map is filled in

Explore more methods

Design Thinking Board and Punching Bag
Design Thinking learn more
Men in front of a whiteboard
Effectuation learn more
Lego Serious Play
Lego Serious Play learn more
Appraisal of a prototype
Lean Startup learn more
Book Sprint and craft materials
Scrum learn more
Business Model Canvas
Business Model Canvas learn more
People stand in front of a whiteboard with sticky notes
Value Proposition Canvas learn more
Woman on laptop in webchat
Blended Learning learn more
Empathy Map is filled in
Empathy Map learn more
Sticker with notes
Purpose Design Tool learn more