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Empathy Map

Target group: Management consultants, teams, executives, market researchers, new work ambassadors, trainers and coaches

Fields of application: Target group analysis, definition of customer needs, marketing and personalization measures

Participants: 2-5 people per group
Duration: 20-30 minutes

Material: Empathy Map, whiteboards, flipcharts, metaplan walls, pens and stickers
Network: Trainers

Details:
• The Empathy Map is about the feelings, thoughts and actions of potential customers, their motivation to buy a product or service
• The view of the customer is based on seeing, hearing, acting, thinking and feeling, in order to not only describe customer wishes, but to really understand and internalise them

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