Effectuation is a business decision-making method that can be used in uncertain situations. Effectuation is not about causal logic, where a goal is set that promises the greatest outcome and then all means are used to achieve that goal. The effectuation method cannot be influenced by the yield, as this cannot be predicted at the current time. More important is the question of the possible stake or the bearable loss, i.e. what am I willing to lose. The goal is secondary, the means and the action are paramount.