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Target group: Management consultants, teams, executives, personnel managers, new work ambassadors, trainers and coaches

Fields of application: Entrepreneurship, intrapreneurship, focus on entrepreneurial thinking and acting, transformation, innovation management, product launch

Participants: 10-15 people
Duration: 30 minutes

Material: Effectuation Process Method
Network: Trainers

• At Effectuation, Superentrepreneuers build a great enterprise through a dynamic process and 4 guiding principles (resource orientation, affordable loss, circumstances and coincidences, agreements and partnerships) by focusing on the available resources
• As a result, new action steps are created, new partnerships are established and new means and goals are developed in joint agreements

Men in front of a whiteboard

What is Effectuation?

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Effectuation is a business decision-making method that can be used in uncertain situations. Effectuation is not about causal logic, where a goal is set that promises the greatest outcome and then all means are used to achieve that goal. The effectuation method cannot be influenced by the yield, as this cannot be predicted at the current time. More important is the question of the possible stake or the bearable loss, i.e. what am I willing to lose. The goal is secondary, the means and the action are paramount.

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