Objective: To provide information
Participants: no limit on total participants
Duration: one elevator ride, max. 3 minutes
Details:
• The elevator pitch is characterized by how convincingly and quickly the speaker can attract the audience
• The speaker can use classic W questions (who, what, for whom and how) or the AIDA formula (Attention, Interest, Desire, Action)
• The sentences should be short and simple, no subjunctive should be used and comparative examples must be easy to remember
• The pitches are particularly popular at start-up conferences or networking events