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Elevator Pitch

Objective: To provide information

Participants: no limit on total participants
Duration: one elevator ride, max. 3 minutes

• The elevator pitch is characterized by how convincingly and quickly the speaker can attract the audience
• The speaker can use classic W questions (who, what, for whom and how) or the AIDA formula (Attention, Interest, Desire, Action)
• The sentences should be short and simple, no subjunctive should be used and comparative examples must be easy to remember
• The pitches are particularly popular at start-up conferences or networking events

Woman comes out of the elevator with cell phone and notebook

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