FRAMEWORKS

It doesn’t always have to be a whole business plan. The Business Model Canvas gives you a quick overview and can identify weak points of your idea. It can also help you compare different variants of a business model. The Business Model Canvas consists of nine areas (customer group, value proposition, customer channels, customer relationship, revenue sources, core resources, core activities, core partners, cost structure) with four perspectives (value proposition, customer, infrastructure, finance), which are filled in one after the other. It is a useful complement to the Value Proposition Canvas, which focuses on value proposition and customer value.

Business Model Canvas is designed to provide guidance on the key elements and components of business model development. It focuses on the key strategic elements that have the greatest impact on growth.

Visualization of a company’s current and future business model.

Business Model Canvas, whiteboards, flipcharts, metaplan boards, pens and sticky notes if necessary.

The Value Proposition Canvas can be used on its own or in addition to the Business Model Canvas. The goal is to put yourself in the customer’s shoes and identify their needs and fears so that the product meets all customer needs and addresses the fears with clear added value. The Value Proposition Canvas is divided into two sections: On the right side, you look at a defined customer segment, and on the left side, you contrast the value proposition with the value proposition and customer needs.

Where the Business Model Canvas presents a business idea, the Value Proposition Canvas is the next step to better understand the market and customer needs. The more precisely the customer profiles are worked out, the more innovative the products and services can be tailored to them – which clearly increases the added value.

Visualization of a company’s current and future value proposition.

Value Proposition Canvas, if necessary whiteboards, flipcharts, metaplan boards, pens and sticky notes.

With the Purpose Design Tool you define the purpose of your company or team. The main focus is on clarifying the question of purpose. The tool supports you in developing a corporate culture with values and a concrete mission, thus advancing corporate development and strengthening the process of self-organization in teams through clear role models.

The Purpose Design Tool triggers a holistic change process in the company towards more meaningfulness and lets the employees, teams as well as the entire organization participate in it, because they can actively shape the process.

Team development, team building, team strategies, coaching, human resource management, change management

Purpose Design Tool

The Empathy Map is about feelings, thoughts and actions of potential customers and the motivation to buy a product or perceive a service. The view of the customer is done by “seeing, hearing, acting, thinking and feeling” in order to not only describe customer needs, but to really understand and internalize them.

The Empathy Map helps companies create a unique customer experience with very personal messages. It differs from Personas in that it focuses much more intensely on individual customers and desires, rather than just demographic and sociographic characteristics.

Target group analysis, definition of customer needs, marketing and personalization measures.

Empathy Map, if necessary whiteboards, flipcharts, metaplan boards, pens and sticky notes

Kanban is a method in change management that improves existing processes in small steps and thus in an evolutionary manner. This reduces the risk associated with individual measures. With the Kanban Board, the current workflow is visualized to create a high level of transparency about the distribution of work as well as existing bottlenecks.

Kanban supports to plan, monitor and control the workflow in projects in a more optimal way. The Kanban board is a kind of to-do list, which clearly represents the tasks, responsible persons and expirations within a project.

Kanban aims at the continuous improvement of the work system and can be combined with various other methods such as Scrum or Design Thinking.

Kanban Board, if necessary. Whiteboards, flipcharts, metaplan boards, pens and sticky notes