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Successful companies not only react to their current customer and company requirements, but also keep an eye on future trends. While changes are constantly being made within the framework of change management, transformations are the company's new inventions. The same applies to transformations as to change management. Again, increasing competition and globalisation, rising customer expectations, technological progress, demographic developments or changes in working methods may make transformations necessary. One possible method of creating a transformation is Effectuation. While classical management assumes that the future can be predicted, Effectuation anticipates that the unforeseen will happen. The aim is to be able to adapt quickly and flexibly to the changing markets. Effectuation asks various questions: What are you? What do you know? Who do you know? What investment of energy, time and money are you prepared to make, even at the risk of your project failing? What coincidences have occurred in the last weeks or months with regard to your projects and howcan you use them wisely to move forward? Effecutation does not ask "what do I need?", but "what do I have and what can I make of it?" - so it's about making the best possible use of own resources. Failure is seen as something positive, namely the gain in knowledge, because Effectuation never uses more (energy, time and money) than you are willing to lose.

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